Desi in 2008 la lansarea App Store-ului Apple avea o cota de piata de 81%, iata ca in 2011 cota de piata a companiei Apple ajunge a 59%, compania fiind lider absolut in ceea ce priveste profitul si numarul de descarcari ale aplicatiilor. Android Market-ul celor de la Google a furat o buna parte din cota de piata a celor de la Apple insa trebuie notat ca din 2008 si pana acum s-au deschis nu mai putin de 40 de magazine de aplicatii in lumea intreaga. Apple a pierdut a pierdut aproape o treime din cota de piata detinuta acum 3 ani de zile insa in momentul App Store-ul cumuleaza aproape 3 sferturi din totalul descarcarilor de aplicatii la nivel global.
The first quarter of 2011 showed a kind of stabilization, as Apple’s market share stopped its down turn and even increased by 2 percent points to 59% (Q1/2011). One of the reasons for this recent development is the download support the Apple platform gets from iPad users. iPad users belong to the “heavy downloader” user segment. This support will remain as long as the other app store operators fail to come up with a competitive app store offering which addresses the tablet app users, and non-iOS based tablet shipment numbers are low.
Despite the market share drop over the last two years Apple still defended its position very well against software giants like Google and Microsoft, and all those global MNOs with their existing millions of subscribers and billing relations.
iDevice-urile au mentinut Apple pe primul loc in top iar dezvoltatorii nu contenesc sa faca cele mai bune aplicatii pentru App Store, dovada fiind si profitul foarte mare generat de magazin. Apple castiga mult mai multi bani decat orice App Store existent in lume si situatia nu se va schimba prea curand chiar daca Apple va mai pierde din cota de piata detinuta in momentul de fata.
