Ieri va spuneam ca Apple ar putea produce un prototip al unui nou televizor pentru clientii sai iar in cursul serii trecute cei de la Bloomberg au anuntat ca dezvoltatorul iTunes ar fi cel insarcinat cu dezvoltarea noului produs. Jeff Robbin este omul care a ajutat Apple in dezvoltarea primului model al iPod dar si a magazinului iTunes iar Apple ii cere acum ajutorul in dezvoltarea televizorului pe care toata lumea il asteapta. In trecut Steve Jobs il considera pe Jeff Robbin unul dintre cei mai importanti angajati ai Apple, Jeff fiind cel care l-a convins pe Jobs sa porteze programul iTunes pe platforma Windows pentru a atrage noi utilizatori.
Apple Inc. is turning to the software engineer who built iTunes to help lead its development of a television set, according to three people with knowledge of the project. Jeff Robbin, who helped create the iPod in addition to the iTunes media store, is now guiding Apple’s internal development of the new TV effort, said the people, who declined to be identified because his role isn’t public.
Pentru acest nou televizor Apple gandeste si o noua metoda de a livra continut utilizatorilor, compania incercand sa creeze un sistem care ar oferi acces mult mai usor la show-uri TV sau filme. Desigur ca deocamdata totul este departe de o posibila lansare, cei de la Bloomberg sustinand ca abia in anul 2013 s-ar putea sa vedem primul televizor pe piata insa se pare ca la Apple se ia in serios lansarea unui asemenea produs. Daca Jeff Robbin se ocupa de proiect atunci ne putem astepta la un produs foarte interesant, care ar putea fi la fel de popular precum iTunes sau iPod.
According to the biography, Jobs considered Robbin such a valuable employee that he wouldn’t let a Time magazine reporter meet him without agreeing not to print his last name, for fear that he would be poached by a competitor.
Robbin was among the Apple executives who helped persuade Jobs to allow computers running Microsoft Corp. (MSFT)’s Windows software to use iTunes, according to the biography, a move that helped the company add millions of new customers. The iTunes digital store, with more than 225 million registered users, generated almost $1.5 billion last quarter.
