Inaintea lansarii primului model al terminalului iPhone, Steve Jobs dorea sa transforme compania Apple intr-un operator de telefonie mobila. El ar fi dorit sa foloseasc tehnologia Wi-Fi pentru a oferi utilizatorilor posibilitatea de a face convorbiri telefonice insa in final s-a ales lansarea noului iPhone impreuna cu AT&T si alti operatori din lumea intreaga. Apple ar fi ajuns un operator de telefonie mobila daca ideea lui Steve Jobs ar fi avut sanse de a deveni realitate insa studiile efectuate de inginerii companiei au demonstrat ca tot ceea ce dorea Jobs este imposibil de aplicat in realitate.
Stanton, currently chairman at venture capital firm Trilogy Partnership, said he spent a fair amount of time with Jobs between 2005 and 2007. “He wanted to replace carriers,” Stanton said of Jobs, the Apple founder and CEO who passed away recently after a battle with cancer. “He and I spent a lot of time talking about whether synthetically you could create a carrier using Wi-Fi spectrum. That was part of his vision.”
Chiar si fara a concura direct cu operatorii de telefonie mobila, Apple a reusit sa isi impuna autoritatea asupra acestora astfel ca acum terminalul iPhone are parte de cele mai mari subventii la toti operatorii de telefonie mobila la care este disponibil. Daca Steve Jobs ar fi reusit sa isi puna planul in aplicare atunci astazi am fi avut probabil o cu totul alta modalitate de a face convorbiri telefonice si de a naviga pe internet insa in final Steve Jobs nu a reusit sa revolutioneze si acest segment tehnologic.
“If I were a carrier, I’d be concerned about the dramatic shift in power that occurred,” he said.
Companies like Apple and Google, which develops Android, sell a variety of software and services that capture revenue streams that might have otherwise gone to the operators.