[youtube]http://www.youtube.com/watch?v=45Z-GevoYB8[/youtube]
Coca Cola este fara discutie una dintre cele mai populare bauturi carbogazoase din lume si stiti cu totii ce fel de spoturi publicitare a lansat compania pentru promovarea ei de-a lungul vremii. Pentru a ilustra cea mai noua campanie de promovare a Coca Cola va vorbesc astazi despre o aplicatie a fost dezvoltata in baza unui spot publicitar din anul 1971 care se numeste I’d Like To Buy the World a Coke(Hilltop) – As vrea sa-i cumpar intregii lumi o Cola. Ideea aplicatiei este foarte simpla: prin intermediul ei puteti darui o sticla de Coca Cola unor persoane aflate in diverse parti ale globului folosind o retea speciala de distributie a companiei Coca Cola.
Harvey’s re-imagined ad enables users to actually ‘buy the world a Coke’ from their computer or phone, and connect with someone on the other side of the world through the magic of display advertising. Users can select a location, attach a personal video or text message, and then watch as the Coke is delivered to a specially-designed vending machine on the other side of the world. The receivers at the machine can then send a thank you message back to the sender, right from the vending machine.
Aplicatia are integrat sistemul Google Streetview, ideea reprezentand rezultatul unui parteneriat dintre Google si Coca Cola, iar prin intermediul sau puteti vedea unde ajunge sticla daruita de voi. Persoana care primeste sticla poate vedea un mesaj text personalizat(tradus automat de Google Translate)/un clip video trimis de voi prin aplicatie si va poate raspunde daca ea considera ca este necesar. Trebuie sa recunosc faptul ca aceasta este una dintre cele mai inovative campanii publicitare pe care le-am vazut in ultima vreme si initiativa celor de la Google si Coca Cola este laudabila.
With the ability to ‘buy the world a Coke’, users have the opportunity to bring the world closer together. Using Google Translate, all messages are translated and closed-captioned to ensure that no matter where a Coca-Cola is sent, no messages are lost in translation. Every moment of connection between two people is unique. Using Google Maps imagery and pre-rendered video and audio, the “visual voyage” of the Coca-Cola and the personal messages are dynamically compiled into a personalized film. This is then emailed to the sender as a link to be viewed and shared with the world.
Aplicatia va fi disponibila in curand in App Store si Google Play(fostul Android Market).
