Samsung si Apple sunt cei mai mari producatori de smartphone-uri de cateva luni incoace si ambele companii urmeaza sa prezinte rezultatele financiare pentru Q1 2012 saptamana aceasta. Cei de la Wall Street Journal s-au gandit sa faca o comparatie intre modelele de business ale celor doua companii si totul poate fi rezumat doar de poza de mai sus. Daca Apple se axeaza pe vanzarea unui singur tip de smartphone, cei de la Samsung produc mai multe modele pentru a acoperi o parte cat mai mare din piata si desi nu castiga foarte mult la fiecare vanzare, per total obtin un profit mai mult decat bun.
Apple, the world’s most valuable company, sells just one phone, the iPhone. The Cupertino, Calif., company emphasizes design and profitability over sales. It also invests heavily in its consumer brand and its tightly controlled retail stores, and it benefits from a strong ecosystem of software and apps. Meanwhile, Samsung, the world’s largest tech company by revenue last year, goes for scale. The South Korean company is a fast-follower that places its bets broadly, creating multiple versions of myriad products such as its Galaxy smartphones to suit partners’ needs. It maximizes profits by controlling its own manufacturing.
Apple castiga foarte mult la vanzarea fiecarui iPhone, vinde aproape la fel de mult ca si Samsung insa la baza are alte principii. Desi cele doua companii folosesc strategii de business diferite, in cele din urma ajung la exact acelasi rezultat final, adica profit aproape egal si un numar aproape egal de smartphone-uri vandute in fiecare trimestu fiscal/an.
Their divergent paths are proof that vastly different models can prevail. Apple and Samsung are each close to commanding 25% of the global market share of smartphone unit shipments, according to research firm IDC, which estimates the smartphone market will reach $219 billion in sales in 2012. The two companies were the only major smartphone makers to gain share in the fourth quarter. Apple’s market share reached 23.5%, up from 16% at the end of 2010. Samsung held 22.8% of the market in the same quarter, up from 9.4%.In addition, Apple and Samsung combined to grab 91% of the operating profits of all cellphone makers in the fourth quarter, up from 61% last year, according to Strategy Analytics, a London-based market research firm.