Presupun ca multi dintre voi au facut filmul Charlie and the Chocolate Factory in care Willy Wonka, proprietarul unei fabrici care producea ciocolata, a facut un concurs in care oferea cate un tichet auriu celor care cumparau ciocolata sa. Persoanele care gaseau tichetul auriu intr-un ambalaj al unei ciocolate erau invitati sa viziteze fabrica lui Willie Wonka, o fabrica in care nimeni nu mai intrase de foarte mult timp. Ei bine in baza aceluiasi scenariu Steve Jobs dorea sa ofere un tichet auriu persoanei care cumpara Mac-ul cu numarul 1 milion, insa din pacate nu a putut.
Steve’s idea was to do a Willy Wonka with it. Just as Wonka did in the movie, Steve wanted to put a golden certificate representing the millionth iMac inside the box of one iMac, and publicize that fact. Whoever opened the lucky iMac box would be refunded the purchase price and be flown to Cupertino, where he or she (and, presumably, the accompanying family) would be taken on a tour of the Apple campus. Steve had already instructed his internal creative group to design a prototype golden certificate, which he shared with us. But the killer was that Steve wanted to go all out on this. He wanted to meet the lucky winner in full Willy Wonka garb. Yes, complete with top hat and tails.
Persoana care gasea tichetul auriu in cutia iMac-ului urma sa primeasca inapoi banii cheltuiti pentru achizitionarea produsului si urma sa ajunga in campusul Apple unde ar fi vazut vizitat cladirile companiei. Din pacate planul lui Steve Jobs nu a fost pus in aplicare din cauza legilor din California, insa ceea ce vroia el sa faca este interesant. Informatiile acestea au fost obtinute din cartea Insanely Simple: The Obsession That Drives Apple’s Success in care un autor prezinta informatii interesante despre modul in care functioneaza Apple.
