Inchei seria dezvaluirilor din procesul Apple care se desfasoara acum si va ofer cateva informatii interesante prezentate chiar de Phill Schiller, vicepresedinte al Apple. Schiller sustine ca Apple se gandea sa produca diverse concepte pentru masini inainte sa apara iPhone-ul, insa dispozitivul le-a atras atat de mult atentia incat planurile de dezvoltare au fost complet schimbate. In continuare va spun ca in 2011 Steve Jobs a facut cateva studii de piata pentru a afla ce mai vor consumatorii si unul dintre ele a dezvaluit ca 85% dintre consumatori pun mare accent pe design cand cumpara un smartphone. Steve Jobs nu credea in studiile de piata, nu il prea interesa ce vroiau oamenii sa vada, insa vroia ca Apple sa dezvolte produsele de care oamenii nici nu stiau ca au nevoie.
People suggested all kinds of things Apple could do, Schiller recalled: “Make a camera, make a car, crazy stuff.” Schiller said the company had been working on the tablet computer that would later become the iPad, but decided to shift its attention to the phone. “At the time, cellphones weren’t any good as entertainment devices,” Schiller said.
Of note, Schiller also went into how the company performs market research, a controversial topic given the fact that late Apple co-founder Steve Jobs once pooh-poohed such studies, saying the company would design products people didn’t even know they wanted yet. Apple brought up market research in this case to point out how important design is to consumers, 85 percent of whom, according to Apple’s own 2011 study, said design and appearance were important.
In alta ordine de idei, Schiller a fost extrem de neplacut surprins de decizia celor de la Samsung de a copia design-ul iDevice-urilor si a ajuns sa creada ca asiaticii vor copia intreaga linie de produse ale Apple. El considera ca oamenii confunda produsele Samsung cu cele ale Apple si ca aceste actiuni au avut un impact important asupra vanzarilor companiei. La final va spun ca avocatii Samsung au incercat sa afle de la Schiller daca iPhone 5 va avea intr-adevar un design nou, insa vicepresedintele Apple nu a dorit sa divulge informatii confidentiale despre viitoare produse.
