Procesul dintre Samsung si Apple a dus astazi in fata instantei americane un memoriu intern al companiei asiatice, memoriu intern care vine doar sa dovedeasca faptul ca la Samsung lucrurile nu au fost chiar atat de roz precum credeau unii. In memoriu angajati ai companiei si oameni din afara ei aduc in discutie faptul ca diferentele dintre iPhone si terminalele Samsung sunt “ca de la cer la pamant” si unii spun ca asiaticii ar trebui sa produca ceva asemanator iPhone-ului. In memoriu se sustine ca Samsung s-a orientat gresit catre Nokia considerand-o un competitor puternic, insa in realitate iPhone-ul era problema cea mare care trebuia rezolvata.
Influential figures outside the company come across the iPhone, and they point out that ‘Samsung is dozing off.’ All this time we’ve been paying all our attention to Nokia, and concentrated our efforts on things like Folder, Bar, Slide. Yet when our UX is compared to the unexpected competitor Apple’s iPhone, the difference is truly that of Heaven and Earth. It’s a crisis of design. I hear things like this: Let’s make something like the iPhone. When everybody (both consumers and the industry) talk about UX, they weigh it against the iPhone. The iPhone has become the standard. That’s how things are already. Do you know how difficult the Omnia is to use? When you compare the 2007 version of the iPhone with our current Omnia, can you honestly say the Omnia is better? If you compare the UX with the iPhone, it’s a difference between Heaven and Earth.
In memoriu se sutine ca design-ul interfatei produselor Samsung era departe de a fi bun sau macar competitiv cu cel al iPhone-ului, dar si ca produsul celor de la Apple devenise un standard in industrie. Samsung trecea printr-o criza de design intr-o perioada in care orice smartphone era comparat cu iPhone-ul celor de la Apple, denit o masura pentru orice alt smartphone nou lansat pe piata. Lucrurile s-au schimbat mult in ultimii ani, Samsung si-a indreptat privirea spre adevaratul competitor, i-a reprodus cateva produse, insa iPhone-ul ramane un standard in industrie deocamdata.
