Apple Genius, sau “geniile” din magazinele Apple, sunt angajati ai companiei care au fost special antrenati pentru a ajuta clientii sa rezolve orice probleme, indiferent cat de complicate ar fi ele. Aceasta echipa de angajati exista in fiecare dintre cele 375 de magazine Apple de pe intregul glob si zilnic 50.000 de oameni le viziteaza pentru a obtine ajutor. Cifra este mare, chiar daca vorbim despre foarte multe magazine Apple, dar ea probabil va fi mullt mai mica decat cea inregistrata anul viitor.
According to Apple, the company has seen almost 300 million worldwide visitors so far in 2012. To give you some type of comparison, by July 2011, the population of the United States was estimated to be 311 million people.
There is also an interesting data point from Apple’s retail Genius Bar. According to the company, 50,000 people get serviced at a Genius Bar around the world, every single day. That’s a lot of appointments.
In ceea ce priveste numarul de persoane care au vizitat magazinele Apple in 2012, compania din Cupertino spune ca 300 de milioane de persoane au vizitat magazinele sale, insa nu vorbim despre clienti unici, ci doar despre vizite.