In fiecare an Apple stabileste vanzari record pentru propriile terminale si in fiecare an compania se plange din cauza faptului ca nu are indeajuns de multe unitati pentru a acoperi cererea de pe piata. Desi anul acesta Apple a vandut 5 milioane de terminale iPhone 5 in doar 3 zile, analistii spun ca mult mai multe s-ar fi vandut daca Apple ar fi avut indeajuns de multe unitati in magazine. Multe tari, in care terminalul este disponibil, au avut probleme cu acoperirea cererii si se estimeaza ca 8 milioane de terminale iPhone 5 ar fi ajuns la utilizatori daca ar fi existat stocuri suficiente.
We believe there are two factors that negatively impacted the number. First, our sales expectation assumed that Apple would include all phones pre-ordered online. We believe that this may have been up to 1 million additional units as units pre-ordered after the middle of the first day were projected to be available in October. Second, we noted 1.25 days of Apple Retail inventory compared to 2.5 days during the 4S launch. Our 8 million estimate assumed full weekend availability and the counting of all online pre-orders. We believe that if supply were not a constraint and Apple included all pre-orders, the launch weekend number would have been closer to 7-8 million, assuming ~1 million October pre-order sales and an additional 1-2 million units at retail.
Pe langa problema stocurilor, se pare ca Apple nu ar fi luat in calcul nici terminalele precomandate dar inca nelivrate catre clienti si se estimeaza ca aproximativ 1 milion de terminale ar fi in trazit catre clienti in momentul de fata. Adunand aceste cifre, analistii americani sustin ca aproximativ 6 milioane de terminale ar fi putut ajunge in mainile utilizatorilor in cele 3 zile care au trecut de la lansarea terminalului, insa nici recordul anuntat acum de Apple nu este chiar rau.
Spre deosebire de alte companii, cei de la Apple anunta exact cat vand catre clienti si nu cat vand spre magazine sau ce mai au in productie.