Partenerii Apple asambleaza terminalele iPhone si tabletele iPad in China, iar compania angajeaza alte companii de transport pentru a le expedia in diverse zone de pe glob, companiile utilizand avioane pentru acest lucru. De fiecare data cand apare un iDevice nou, Apple are de transportat foarte multe dispozitive catre magazinele din lumea intreaga, asta presupune o supraincarcare a volumului de munca al companiilor si rezultatul final este o crestere a preturilor de transport aerian. Mai mult decat atat, Apple pare sa fi salvat cateva companii care erau nevoite sa isi reduca extrem de mult preturile de transport, luna iulie inregistrandu-se cele mai mici preturi ale utimilor doi ani.
Transport experts said the launches of Apple products have become such big business for the air cargo industry that delivery firms and airlines have chartered dozens of extra planes, cancelled scheduled routes and ditched staff training during “Operation iPhone Drop”. Martin Dixon of freight research firm Drewry said the delivery of the iPhone had helped the air freight industry bounce back from a collapse in prices – July were the lowest since July 2009, when most of the developed world was gripped by recession. Dixon said the indicative average cost of air freight from China to the west had risen 7% to $3.56 (£2.20) per kg between August and September, and he expected it to rise even higher this month in the wake of the iPhone 5 launch.
Multe companii au fost nevoite sa inchirieze avioane suplimentare si sa anuleze training-uri pentru angajati, doar pentru a reusi sa livreze la tim toate produsele pe care Apple le transporta, aceasta lansare a iPhone 5 generand o crestere cu 7% a pretului de transport aerian al marfurilor. Apple transporta extrem de multe marfuri cu ajutorul acestui gen de companii, insa lansarile iDevice-urilor genereaza cea mai mare crestere a volumului de transport si mult se bucura probabil de business-ul facut de Apple.
