Loialitatea fanilor este extrem de importanta pentru orice companie deoarece ea sta la baza unei bune parti a vanzarilor multor produse recent lansate. In cazul companiei Apple vorbim despre un grad de loialitate mare, care totusi a scazut usor in ultimul an conform celor de la Strategy Analytics. Daca anul trecut 88% dintre vest eurpeniii detinatori de terminale iPhone intentionau sa cumpere un iPhone, anul acesta doar 75% dintre ei au aceleasi intentii, iar in cazul americanilor loialitatea a scazut de la 93 la 88%.
Boston, MA – October 30, 2012 – For the first time since the Apple iPhone was released in 2007, the number of iPhone owners who say they definitely will or probably will purchase their next phone from the same brand has declined. The recent Strategy Analytics Wireless Device Lab Report, iPhone Owner Loyalty Declines: Is Apple Losing its Innovation Edge?, found that only 75 percent of iPhone owners in Western Europe say they are likely to buy their next phone from Apple, down from 88 percent in 2011. US repeat purchase intentions have also seen a slight decline, down from 93 percent in 2011 to 88 percent in 2012.
Desi in Europa scaderea este semnificativa, Apple are in continuare cei mai loiali fani si aceasta loialitate va fluctua in viitor, asa cum se intampla in cazul oricarei companii de pe glob. In cazul producatorilor de terminale Android, Windows Phone sau BlackBerry cifrele sunt ceva mai mici, insa in general ele sunt influentate de situatia economica globala, de situatia politica a unei tari si desigur de tipul produselor lansate de catre companii.
