Jony Ive este SVP-ul Apple care se ocupa de dezvoltarea design-ului viitoarelor produse ale companiei, dar si de dezvoltarea intregului iOS, iar recent el a primit Blue Peter Badge, o distinctie acordata de catre BBC in Marea Britanie. Desi disctinctia in sine nu prezinta mare importanta pentru noi, foarte important este ceea ce se vede in filmare, adica laboratorul in care el creeaza carcasele din aluminiu pentru produsele Apple. Masinariile din clipul video de mai sus sunt utilizate doar pentru fabricarea prototipurilor viitoarelor produse Apple, insa din pacate turul este scurt, dar important, deoarece labrotaroul lui Ive este unul dintre cele mai bine pastrate secrete din cadrul Apple.
London-born Sir Jonathan is Senior Vice President of Industrial Design for Apple and a life-long Blue Peter fan. When interviewed by presenter Barney Harwood he vividly remembers the makes from the show, and loved that they reused products that you thought were no longer useful. In the special episode, Sir Jonathan reviews several product designs sent in by Blue Peter viewers through a series of video messages from the children behind the designs. On receiving his gold badge, he called the honour “absolutely incredible”. As a mark of honour for the programme, Sir Jonathan and his team made ‘something very special‘, a unique Blue Peter badge crafted from solid aluminium through a 10-hour process, and presented it to Barney in true Blue Peter style saying, “Here’s one that we made earlier.”
