iTunes Store-ul si toate serviciile adiacente Apple au fost initial dezvoltate doar ca o metoda de a promova produsele fizice vandute de catre companie, si aveau rolul doar de a scoate indeajuns de multi bani pentru a acoperi cheltuielile pentru intretinere. In timp Apple a devenit foarte populara, iar acum Apple genereaza profit de 2 miliarde de dolari multumita acestor servicii, o suma foarte mare, mai ales ca vorbim daor despre un magazin online.
- iWork, which includes Pages, Numbers and Keynote ($20 each)
- iLife, which includes iMovie, iTunes, iPhoto, GarageBand (free with new computers but otherwise $15 each)
- OS X updates (typically $19.99)
- OS products including downloads of iOS and OS X. These are mostly free but some OS X updates are not free (typically $19.99 for new version Professional software, including Final Cut Pro ($299.99), Logic Pro ($199.99), Aperture ($79.99), Compressor ($49.99) and Motion ($49.99)
- Apple Remote Desktop ($79.99)
Adunand aceste 2 miliarde la cele peste 40 pe care Apple le face anual, suma pare mica, insa multe companii cu magazine online foarte mari nu reusesc sa adune la fel de multi bani intr-un an de zile.
