In cadrul sesiunii de intrebari si raspunsuri ce a avut loc dupa terminarea conferintei audio pentru prezentarea rezultatelor financiare pentru Q2 2013, Tim Cook a raspuns catorva intrebari putin cam incomode adresate de catre jurnalisti. Una dintre ele are legatura cu ecranul de 5 inch al iPhone 6, intrebarea bazandu-se desigur pe zvonurile aparute pana acum pe internet. Exact precum in cazul implementarii tehnologiei 4G LTE, Tim Cook sustine ca utilizarea unui ecran de asemenea dimensiuni ar impune efectuarea unor concesii in ceea ce priveste rezolutia, balanta culorilor, portabilitatea, claritatea si compatibilitatea aplicatiilor, iar Apple nu este dispusa sa le faca. Practic Tim Cook spune ca in momentul in care partenerii Apple vor reusi sa produca un ecran de 5 inch care sa fie perfect pentru Apple, el va fi implementat in iPhone.
My view continues to be that iPhone 5 has the absolute best display in the industry. We always strive to create the very best display for our customers. Some customers value large screen sizes. Others value other factors such as resolution, white balance, color, portability, clarity, compatibility with apps… Our competitors have made some significant trade offs in many areas in order to ship a larger display. We will not ship a larger display iPhone while these trade offs exist.
Vorbind despre concurenta, Tim Cook afirma ca RIM a fost in trecut principala companie concurenta a Apple, insa in momentul de fata Samsung ocupa aceasta pozitie. In combinatie cu Google, Samsung se dovedeste a fi principalul competitor important al Apple si asta pentru ca deocamdata coreenii reusesc sa vanda, doar conform analistilor si fara cifre reale, mai multe smartphone-uri decat Apple, iar alta companie nu se apropie de aceste performante. Desi Tim Cook este increzator in capacitatea Apple de a ii intrece pe coreeni, e putin probabil ca acest lucru sa se intample foarte curand.
In the beginning RIM was the strongest player. Of course today our top competitor form a hardware point of view would be Samsung, and married to Google on the software side. They’re obviously tough competitors but we feel we have the best products by far… continue to feel very confident about our product pipeline. We have the best ecosystem by far. We’re going to keep augmenting it and making it better and better. I feel very good about our competitive position.
La final merita mentionat faptul ca Tim Cook se asteapta ca un produs dintr-o categorie noua, neaccesata de catre Apple, sa genereze o crestere importanta pentru companie si probabil vorbim despre iWatch.
This post was last modified on apr. 24, 2013, 8:22 AM 08:22