Conform burse americane, compania Apple valoreaza aproximativ 400 de miliarde de dolari, iar o buna parte din aceasta suma este data de catre valoarea brandului. Cei de la Marketing Week sustin ca doar brandul Apple valoreaza 185 de miliarde de dolari in momentul de fata, adica aproape jumatate din intreaga valoare a companiei. Extrem de mult in stabilirea valorii brandului au contat notorietatea companiei, popularitatea ei, dar si cele peste 150 de miliarde de dolari care se afla in conturile sale.
“What we see with the most popular or powerful brands is that brand lasts a lot longer, is more robust and doesn’t tend to slip as much, whereas the finances go up and down,” explains global BrandZ director Peter Walshe, suggesting that brand is more sustainable than financials. Apple’s brand value only increased by 1 per cent this year but it still holds the record for the most valuable brand. And it leads by a long way. The next brand in the ranking, Google, is worth $113.7bn [reversing a 3 per cent decline last year to a 5 per cent gain] so Apple is $71.4bn ahead – nearly the value of Coca-Cola, which just shows how strong, powerful and meaningful that brand is,” says Walshe.
Fata de anul trecut valoarea brandului Apple a crescut cu doar 1%, iar asta se datoreaza in principal faptului ca Wall Street-ul nu mai iubeste compania din Cupertino si ca vanzarile nu au crescut la fel de mult precum in anii anteriori.
