iPhone-ul companiei Apple este unul dintre cele mai populare smartphone-uri de pe glob, insa in SUA este cel mai profitabil produs de catre o companie locala. 125 de milioane de iPhone-uri au fost vandute in anul 2012 de catre compania Apple, veniturile generate de vanzarea lor reprezentand peste jumatate din totalul veniturilor inregistrate de catre companie. Mai exact,din incasarile de 156.5 miliarde de dolari, iPhone-urile au reprezentat 80.5 miliarde de dolari, o crestere de 73% fata de anul 2011.
The iPhone is by far the most successful product Apple sells. Of the company’s $156.5 billion in worldwide sales in 2012, $80.5 billion came from the iPhone alone. Apple sold more than 125 million units last year, a 73% increase from 2011. Each iPhone is far more profitable than each iPad, the company’s second best-selling product. According to documents released as a result of the patent lawsuit between Apple and Samsung, Apple’s gross margins on the iPhone were between 49% and 58% from April 2010 to April 2012, nearly double that of the iPad. This is partly because of larger revenue due to carriers that subsidize the iPhone heavily—an average of $425 per unit according to a recent Stifel Nicolaus analysis. Because of this fact, 24/7 calculates the iPhone’s profit margin is 40%—even higher than the entire company’s 35.3% margin.
Marja de operare pentru terminalele iPhone este de 40%, cu 5% mai mare decat cea inregistrata pentru orice alt produs al Apple, dar si cu 10% mai mare decat cea a produsului situat pe locul 2 in topul american, tigarile Marlboro. Practic in topul celor mai profitabile produse din SUA, iPhone-urile sunt urmate de catre tigarile Marlboro, bauturile produse de catre Monster si de catre bauturile racoritoare produse de catre compania Coca Cola.
