Microsoft achizitioneaza divizia de terminale mobile si servicii a Nokia pentru suma de 7.2 miliarde de dolari

  In cursul noptii trecute compania Microsoft a anuntat oficial incheierea unui acord privind achizitionarea diviziilor de terminale mobile si servicii a companiei finlandeze Nokia. Achizitia va aduce 7.17 miliarde de dolari in conturile celor de la Nokia, care vor iesi din categoria producatorilor de terminale mobile, 32.000 de angajati urmand a fi transferati catre compania Microsoft. Acordul include licentierea unor brevete ale Nokia si oferirea de acces catre sistemele de geolocalizare ale companiei, insa cei de la Microsoft au licentiat inclusiv brandul Nokia pentru a il utiliza in smartphone-urile ce urmeaza sa fie lansate pe piata.

Building on the partnership with Nokia announced in February 2011 and the increasing success of Nokia’s Lumia smartphones, Microsoft aims to accelerate the growth of its share and profit in mobile devices through faster innovation, increased synergies, and unified branding and marketing. For Nokia, this transaction is expected to be significantly accretive to earnings, strengthen its financial position, and provide a solid basis for future investment in its continuing businesses. 

“It’s a bold step into the future – a win-win for employees, shareholders and consumers of both companies. Bringing these great teams together will accelerate Microsoft’s share and profits in phones, and strengthen the overall opportunities for both Microsoft and our partners across our entire family of devices and services,” said Steve Ballmer, Microsoft chief executive officer. “In addition to their innovation and strength in phones at all price points, Nokia brings proven capability and talent in critical areas such as hardware design and engineering, supply chain and manufacturing management, and hardware sales, marketing and distribution.”

  Brandurile Lumia si Asha sunt acum detinute de catre compania Microsoft, care va cauta sa profite de experienta angajatilor Nokia pentru a isi intari pozitia pe piata terminalelor mobile. In ciuda acestei achizitii, cei de la Microsoft sustin ca vor continua sa colaboreze cu acelasi entuziasm cu partenerii care produc smartphone-uri Windows Phone, insa sigur exista multi nemultumiti. Practic prin aceasta achizitie Microsoft si-a inclus in portofoliu o divizie care sa produca smartpone-uri, iar acum va incerca sa imite strategia celor de la Apple care optimizeaza iOS-ul special pentru fiecare iDevice.

  Nokia va ramane cu restul diviziilor care probabil vor mentine compania activa, insa e greu de spus cat de profitabil va mai fi business-ul finlandezilor.