John Sculley este fostul CEO al Pepsi care a devenit SVP al diviziei de makerting si mai apoi CEO al companiei Apple, preluand functia dupa inlaturarea lui Steve Jobs de la conducerea companiei americane. Avand 10 ani de experienta in fruntea companiei Apple, Sculley considera ca Tim Cook faceo munca grozava, chiar daca el nu este un Steve Jobs modern. Desi Steve Jobs avea calitatea de a putea produce produse care reprezinta salturi tehnologice imense, Tim Cook este concentrat pe continuarea filosofiei de a nu face vreun compromis in ceea ce priveste calitatea produselor si design-ul grozav.
I think Cook is doing a terrific job. He’s not trying to be Steve jobs; only one person could be Steve Jobs and that was Steve. Steve could make the big creative leaps. What Tim is doing is continuing the Apple philosophy of no compromise and quality of their products and great styling. I think people are giving Apple a bum rap on what is still a great company with great products. I’m still very optimistic that Apple’s going to do just fine. It doesn’t mean that Android won’t be larger in market share; it already is. But Apple makes great quality products.
Mai mult decat atat, Sculley afirma ca lumea ar trebui sa priveasca mult mai relaxat felul in care evolueaza Apple in momentul de fata, compania facand in continuare produse grozave, chiar daca platforma Android are o cota de piata mai mare. Apple nu va reusi vreodata sa aiba o cota de piata mai mare decat Android pe piata smartphone-urilor si probabil isi va pierde pozitia dominanta pe piata tabletelor, insa asta nu inseamna ca Apple nu face produse grozave si ca ele nu vor genera vanzari record pentru companie.