Lansarea iPad Mini cu Ecran Retina a ridicat multe semne de intrebare in legatura cu strategia celor de la Apple cu privire la acest produs, iar un blogger american incearca sa explice de ce a ales Apple sa nu genereaze foarte multa atentie pentru noul sau produs. Apple a oferit celor mai infocati fani ani sai posibilitatea de a achizitiona primii tableta, acestia urmarind blogurile dedicate Apple si afland despre lansarea tabletei. Separat de acest lucru, compania Apple a evitat numarul foarte mare de bisnitari care si-ar fi adus oameni in fata magazinelor sale, evitand in acest fel sa atraga publicitate negativa vis-a-vis de lantul sau de distributi.e
- Apple’s biggest fans got theirs first. Who knew about this first? The people who follow the Apple blogs and digerati. Judging by Twitter, this worked perfectly.
- The grey market queueing for the iPad Mini Retina was going to be immense. By going online the incredibly poor optics (the front of Apple lines, which attracts a lot of media, was full of people who were not fans but paid to be there) are mitigated.
- The last thing Apple wants is hundreds of customers turning up everyday to be disappointed in a store which is meant to be a happy place — Apple does not want their stores to be associated with disappointment and frustration!
In final ramane faptul ca Apple nu doreste ca ai sai clienti sa ii considere Apple Store-urile drept locatii in care sunt dezamagiti deoarece trebuie sa astepte ore/zile in sir la cozi pentru a achizitiona produse, majoritate tabletelor fiind vandute online. Chiar daca nimeni nu stie cat conteaza fiecare dintre aceste motive pentru Apple, ele explica destul de bine decizia companiei de a nu promova intens lansarea noii tablete.