Jony Ive este angajat al companiei Apple de aproape doua decenii si daca v-ati intrebat vreodata care a fost primul produs al carui design a fost conceput de catre SVP-ul celor din Cupertino, ei bine in imaginea de mai sus il vedeti. Avand in interiorul Apple numele de cod Lindy MessagePad, acesta este un succesor al celebrului Newton, insa nu este cel mai cunoscut produs conceput de catre designer. Ive a adaugat in Lindy un capac actionat de catre un arc, care se deschidea automat la apasare, insa stylus-ul din imagine a fost implementat tot dupa ce Jony Ive a inceput sa lucreze la produs.
Ive added a spring loaded cover for the Lindy that popped open after you pressed it. He also integrated the pen at the top of the device. The pen telescoped out to fit in the device. I insisted the lid fold up and over the top, like a stenographer’s notepad, which everyone understands … The stored pen at the top where a stenographer’s notepad’s spiral binding would be, made the right connection. Ive went from his initial design concept to a foam model in two weeks, the fastest anyone at Apple had ever seen, says Kahney. When it was being made, Ive stayed at hotel in Taiwan near Apple’s manufacturer to help get the product right.
Jony Ive si-a uimit si colegii reusind sa produca intr-un timp record primele prototipuri ale carcasei, lucrand cateva saptamani bune in Taiwan direct cu un partener al celor de la Apple. Avand denumirea comerciala MessagePad, produsul Apple a reusit sa castige cateva premii si un loc in muzeul de arta moderna din San Francisco, insa consumatorii nu s-au grabit sa il achizitioneze. Desigur ca Steve Jobs a scos produsul din vanzare cand a revenit la compania Apple, insa pe Jony Ive l-a motivat sa conceapa design-ul catorva dintre cele mai bune produse ale Apple.