Walter Isaacson este singurul scriitor care a reusit sa il convinga pe Steve Jobs sa ii permita sa scrie o biografie autorizata a fostului CEO Apple, iar acum el dezvaluie cateva dintre gandurile sale legate de catre companie. Intr-un interviu acordat celebrei televiziuni CNBC, Isaacson a afirmat ca Google este o companie mult mai inovatoare decat Apple, el aducand in discutie achizitionarea companiei Nest Labs de catre cei de la Google, dar si lansarea iPhone 5S si a iPhone 5C in reteaua celui mai mare operator de telefonie mobila de pe glob, China Mobile.
While acknowledging the China Mobile partnership is a “big deal” for Apple, he said Google-Nest exemplifies the “amazingly strong integrated strategy that Google has to connect all of our devices, all of our lives, from our car, to our navigation system, to how our garage doors are going to open.” Fadell was one of the team that created the iPod. He was very deep into the Apple culture … when Apple was so innovative. I think Steve Jobs would have wanted as the next disruptive thing to either have wearable-like watches or TV, an easy TV that you can walk into the room and say put on ‘Squawk Box’ … or disrupt the digital camera industry or disrupt textbooks.
Isaacson sustine ca achizitionarea Nest Labs de catre Google face parte dintr-o strategie extraordinara a companiei de a ne interconecta toate dispozitivele care fac parte din viata noastra, lucru pe care Apple deocamdata nu il face. Mai mult decat atat, el lasa de inteles ca lipsa inovatiei din cadrul Apple a determinat multi angajati sa paraseasca compania, Tony Fadell, fostul CEO al Nest Labs, fiind dat drept exemplu. Isaacson sustine ca Apple trebuie sa lanseze produse grozave in 2014 pentru a se mentine in topul inovatorilor, insa ramane de vazut ce are compania pregatit.
In final Isaacson sustine ca, in opinia sa, Steve Jobs ar fi vrut ca Apple sa lanseze noi produs revolutionare in industria televizoarelor, sau poate chiar in segmentul smartwatch-urilor, iar Apple are cateva noutati interesante pregatite in aceste domenii.
