In Q4 2013 compania Apple a generat un record in ceea ce priveste vanzarile de tablete iPad, dar si o crestere usoara a vanzarilor de Mac-uri, iar acest lucru a ajutat-o sa isi mentina pozitia dominanta pe piata producatorilor de PC-uri si tablete. Conform unui studiu al celor de la Canalys, Apple a comercializat 30.9 milioane de Mac-uri si tablete iPad in Q4 2013, avand o cota de piata de 19.5% in segmentul tabletelor si PC-urilor, compania americana fiind urmata de catre cei de la Lenovo si Samsung.
Apple remained the PC market leader in Q4, shipping 30.9 million units to take a 19.5% share of the market. It shipped 26.0 million iPads, which accounted for 84.3% of its total shipments in Q4. Apple’s share of the overall tablet market increased sequentially from 27.3% to 34.1%, with the launch of the iPad Air and iPad mini with Retina display providing a much needed boost. The original iPad mini also fell in price, down to US$299 in the US, making it cheaper than ever to buy an iPad. But competition is mounting and Android tablets are falling in price, which will put pressure on Apple’s market share in 2014.
84.3% dintre unitatile vandute sunt tablete iPad si Apple este producatorul care are cea mai mare pondere de tablete in vanzarile sale totale. Cresterea inregistrata de catre Apple fata de aceeasi perioada a anului trecut este de pana in 20%, din acest punct de vedere Samsung avand cel mai mare succes. La polul opus regasim compania Dell, ale carei vanzari au scazut usor de la un an la altul, semn ca PC-urile nu mai sunt in gratiile utilizatorilor, dar acest lucru ne tot este spus de cativa ani de zile.
