Cu doar cateva minute in urma Apple a anuntat rezultatele financiare pentru Q2 2014(Q1 2014 pentru restul companiilor) si in ultimele 3 luni de zile a vandut 43.6milioane de iPhone-uri, 16.3 milioane de tablete iPad. 4.1 milioane de Mac-uri, 2.7 milioane de iPod-uri generand 45 de miliarde de dolari in incasari si 10.2 miliarde de dolari profit. Comparand aceste rezultate cu previziunile analistilor, dar si cu estimarile proprii ale companiei, putem trage concluzia ca Apple a reusit sa autodepaseasca, intrecand estimarile analistilor in ceea ce priveste vanzarile de iPhone-uri, insa esuand in ceea ce priveste vanzarile de tablete iPad.

  Crescandu-si veniturile, compania Apple a reusit sa isi creasca inclusiv marja deprofit la 39.3%, de la 37.5% in aceeasi perioada a anului trecut. Facand o comparatie in ceea ce priveste profitul vorbim despre o crestere de 700 de milioane de dolari fata de aceeasi perioada a anului trecut, incasarile crescand cu 2 miliarde de dolari. Apple are in momentul de fata 150.6 miliarde de dolari in rezerve monetare si a cheltuit 21 de miliarde de dolari pentru oferirea de dividende actionarilor si achizitionarea de actiuni proprii de pe piata.

  In doar cateva zeci de minute Apple va oferi detalii suplimentare intr-o conferinta audio, Tim Cook si Peter Oppenheimer fiind prezenti pentru a raspunde intrebarilor jurnalistilor, iar pe iDevice.ro veti gasi toate detaliile importante.

Apple Reports Second Quarter Results

Strong iPhone Sales Drive Record March Quarter Revenue and 15 Percent EPS Growth

CUPERTINO, California—April 23, 2014—Apple® today announced financial results for its fiscal 2014 second quarter ended March 29, 2014. The Company posted quarterly revenue of $45.6 billion and quarterly net profit of $10.2 billion, or $11.62 per diluted share. These results compare to revenue of $43.6 billion and net profit of $9.5 billion, or $10.09 per diluted share, in the year-ago quarter. Gross margin was 39.3 percent compared to 37.5 percent in the year-ago quarter. International sales accounted for 66 percent of the quarter’s revenue.

“We’re very proud of our quarterly results, especially our strong iPhone sales and record revenue from services,” said Tim Cook, Apple’s CEO. “We’re eagerly looking forward to introducing more new products and services that only Apple could bring to market.”

“We generated $13.5 billion in cash flow from operations and returned almost $21 billion in cash to shareholders through dividends and share repurchases during the March quarter,” said Peter Oppenheimer, Apple’s CFO. “That brings cumulative payments under our capital return program to $66 billion.”

Apple is providing the following guidance for its fiscal 2014 third quarter:

• revenue between $36 billion and $38 billion
• gross margin between 37 percent and 38 percent
• operating expenses between $4.4 billion and $4.5 billion
• other income/(expense) of $200 million
• tax rate of 26.1 percent

Apple will provide live streaming of its Q2 2014 financial results conference call beginning at 2:00 p.m. PDT on April 23, 2014 at www.apple.com/quicktime/qtv/earningsq214. This webcast will also be available for replay for approximately two weeks thereafter.