Produsele Apple apar in mod regulat in filme, show-uri TV sau seriale, in majoritatea cazurilor producatorii afisand logo-urile companiei americane si promovand in consecinta produsele sale. Desi Apple nu s-a implicat extrem de activ in promovarea produselor sale in cadrul emisiunilor, filmelor sau serialelor, compania pare foarte interesata sa faca acest lucru, asa ca acum angajeaza o persoana specializata in product placement, adica in plasarea produselor in to felul de creatii care sunt difuzate pe micile sau marile ecrane.
- Product placement in film & television. Work with the creative side of film & TV to place Apple products. This includes getting necessary approvals, managing and trafficking product inventory, following up with studios, and monitoring media for successful placements.
- Build and maintain relationships with high-profile influencers. Influential Apple users could be directors, actors, artists, athletes, designers and select brands or institutions. Determine which relationships have potential to maximize benefit to Apple.
- Leverage relationships to book events at Apple Store Soho. Collaborate with Apple Retail, PR and iTunes to ensure maximum positive outcome for the effort. Produce a podcast for each event into iTunes and maximize the promotional value of the content through PR efforts and partner channels.
Utilizarea produselor unei companii in astfel de productii poate genera awareness extrem de mare in legatura cu ele si poate convinge nu numar destul de mare de persoane sa faca o achizitie, Apple fiind perfect constienta de acest lucru. Chiar daca ati vazut iPhone-uri, iPad-uri sau Mac-uri in multe productii, pregatiti-va ca ele sa apara mai des si intr-un rol mult mai important in productiile care vor fi lansate in anii urmatori.
