Tableta iPad ocupa primul loc in topul tabletelor care genereaza cea mai mare satisfactie in randul consumatorilor

  Cu doar cateva saptamani de zile in urma am vorbit despre topul J.D. Power care masura satisfactia in randul posesorilor de smartphone-uri, Apple ocupand prima pozitie. Astazi vorbim despre un studiu facut in randul americanilor detinatori de tablete, Apple fiind din nou pozitionata pe primul loc. Dupa cum puteti observa deja din imaginea de mai sus, tabletele iPad ale celor de la Apple

As more value-priced brands enter the marketplace and the average purchase price of tablets declines, overall tablet satisfaction declines, according to the J.D. Power 2014 U.S. Tablet Satisfaction StudySM—Volume 1 released today. Lower price is the No.1 reason for tablet choice in 2014, with 25 percent of current tablet owners citing price as the main reason for selecting their current brand, compared with 21 percent in 2013. Features offered and brand reputation are the next most-frequently cited reasons for selecting a tablet device (22% and 21%, respectively).

  Apple a reusit sa ocupe prima pozitie in toate categoriile exceptand una, pretul, piata americana fiind “invadata” de tablete ieftine care genereaza putina satisfactie in randul consumatorilor. Mai exact, pe masura ce pretul tabletelor scade, scade cu el si satisfactia consumatorilor, 25% dintre cei care detin o tableta in SUA alegand-o ghidandu-se in principal in baza pretului si nu in baza functiilor sau a brand-ului care a produs-o.