In interviul acordat astazi de catre Tim Cook, CEO-ul companiei americane unei publicatii din SUA, acesta a oferit o explicatie care dezvlauie de ce Apple este fundamental diferita de catre Microsoft si nu a lansat produse fara vanzari grozave in ultimii ani. Conform lui Tim Cook, Apple a invatat de-a lungul timpului sa renunte la anumite tehonlogii sau produse care nu mai erau viabile sau nu erau utilizate la scara larga, lucru pe care Microsoft refuza sa il faca.
Tim Cook ofera drept exemplu floppy disk-ul pe care Apple l-a eliminat din Mac-urile sale, schimbarea diverselor tehnologii privind interconectarea la produsele sale, precum portul de 30 de pini sau mai recent inloucite cu USB-C, cei de la Microsoft refuzand sa renunte la unele tehnologii vechi si nepopulare. Tim Cook a afirmat si ca Apple are curajul de a lua masuri nepopulare cu privire la eliminarea unor functii sau componente din produsele sale chiar daca utilizatorii nu sunt multumiti de schimbari, iar in final mult se dovedesc a fi de bun augur.
Apple has always had the discipline to make the bold decision to walk away. We walked away from the floppy disk when that was popular with many users. Instead of doing things in the more traditional way of diversifying and minimizing risk, we took out the optical drive, which some people loved. We changed our connector, even though many people loved the 30-pin connector. Some of these things were not popular for quite a while. But you have to be willing to lose sight of the shore and go. We still do that.
Avand la baza strategii de acest gen, Tim Cook refuza sa accepte compararea Apple cu Microsoft, spunand ele sunt complet diferite din foarte multe de vedere, nu doar cele mentionate anterior. Tim Cook nu intra foarte mult in detalii cand vine vorba despre felul in care Apple este superioara Microsoft in ceea ce priveste crearea produselor sau lansarea lor pe piata, insa ultimii ani ne-au demonstrat ca Apple a avut mai intotdeauna dreptate.
So no, I don’t accept your comparison to Microsoft. I think it’s totally different. Yes, things are more complex. When you’re doing a Mac, that’s one thing. But if you do a phone, and you want to optimize so that you have the fewest dropped calls of anyone, and you’re working with 300 or 400 carriers around the world, each with slightly different things in their network—yes, that’s more complex.
