Desi lansarea oficiala a Apple Watch este la trei saptamani distanta, iata ca produsul companiei americane este din nou premiat pentru design-ul conceput de catre celebrul Jony Ive, de aceasta data cei de la Red Dot alegand sa ofere premiul Best of Best pentru viitorul smartwatch. Cu doar cateva saptamani in urma International Forum Design a premiat Apple Watch pentru design, numindu-l “iconic”, insa de aceasta data produsul Apple imparte prima pozitie cu smartwatch-ul MB&F HM6 Space Pirate, deci nu vorbim despre o victorie deplina pentru Jony Ive si echipa sa de designeri.
In ciuda acestui lucru, premiul oferit Apple Watch a avut in vedere nu doar design-ul produsului, ci si functionalitatea, durabilitatea, ergonomia, dar si starea emotionala pe care o genereaza, iar acestea combinate cu alte elemente avute in juriu au plasat Apple Watch in top. In total 4,928 au fost inscrise pentru acest premiu si doar 81 au fost premiate, in diverse categorii, premiul pentru design urmand a fi inmanat unui reprezentant al Apple in data de 29 iunie in cadrul unei ceremonii ce va avea loc in Germania.
Red Dot design award jurors understandably fawned over what is still, by far, the best-looking smartwatch, even though it isn’t on the market yet. Given the limitations of technology, as well as the potential of what can come of connected smartwatches, I think it makes a lot of sense that the Red Dot award jury decided to not only recognize the Apple Watch, but consider it as a “Best of the Best” product.
It’s an interesting Best of the Best Red Dot watch design award this year, as, on the one hand, you have the $230,000 MB&F HM6 Space Pirate that is limited to just 50 pieces, and on the other hand, you have the mostly $1,000 and under Apple Watch that could easily have 50 million units on wrists before long.
