Avand in vedere ca locurile sunt limitate, in San Francisco a luat nastere AltConf, o adunare separata de dezvoltatori de aplicatii care vizioneaza keynote-ul de deschidere al WWDC 2015 impreuna si discuta pe marginea sa. AltConf le cere 300 de dolari dezvoltatorilor pentru a participa la retransmiterea facuta in cadrul unor teatre din San Francisco, oferindu-le si alte facilitati in acesti bani, iar compania Apple nu pare sa fie chiar atat de bucuroasa de existente acestei afaceri.
In aceasta idee, compania Apple i-a ordonat echipei legale sa trimita o notificare reprezentantilor AltConf prin care le cere sa nu retransmita conferinta de deschidere al WWDC 2015, dar nici inregistrarile zilnice ale sesiunilor. Partea principala a notificarii ataca faptul ca AltConf cere suma de 300 de dolari pentru a retransmite ceva ce este transmis gratuit, compania Apple fiind nemultumita de mica afacere a celor de la AltConf.
This firm represents Apple Inc. (“Apple”) in certain matters. Apple has recently learned that AltConf 2015 (“AltConf”) is promoting its intent to stream live content from Apple’s WWDC events, including the Keynote address, and is charging $300 for guaranteed spots in the viewing area for the live streams. Publicly streaming Apple’s WWDC content in the manner in which AltConf proposes would violate Apple’s copyright rights in the content. This is particularly the case where AltConf proposes to offer the content for profit. Therefore, Apple requests that you refrain from publicly streaming the WWDC addresses.
Totusi, nu acei bani sunt principala problema a companiei Apple, ci controlarea mesajului care ajunge la dezvoltatorii sai prin intermediul stream-ului, echipa de PR temandu-se ca acesta ar putea fi denaturat la AltConf. Avocatii Apple sustin ca toate informatiile furnizate de catre Apple au fost meticulos organizate astfel incat sa aiba o anumita insemnatate, iar retransmiterea lor s-ar putea face intr-un mod care ar putea denatura subiectul mesajului.
In aceasta idee, Apple isi rezerva dreptul de a controla modul in care este distribuit continutul sau, astfel ca le interzice celor de la AltConf sa retransmita stream-ul WWDC 2015, amenintandu-i cu actiuni legale. Cei de la AltConf au reactionat si au anuntat ca nu vor retransmite stream-ul live al WWDC 2015 in cursul zilei de luni, astfel ca dezvoltatorii vor trebui sa vizualizeze totul in alte conditii.
Ca de obicei, iDevice.ro va va tine la curent cu tot ceea ce se intampla in cadrul WWDC 2015 si aici veti putea afla toate noutatile iOS 9 si OS X 10.11, asa ca nu uitati sa reveniti in data de 8 iunie pentru a le descoperi. Intre timp puteti folosi aplicatia iDevice.ro pentru a primi notificari push pentru a afla cele mai noi stiri din lumea Apple.
Apple appreciates that Hero ticket holders are not guaranteed seating in the WWDC viewing theater and further appreciates the enthusiasm and ingenuity of the organizers and the attendees of AltConf. Nevertheless, Apple must protect its intellectual property, including its right to publicly perform its copyrighted content. Consequently, Apple continues to demand that AltConf cancel the planned streaming of the WWDC addresses and sessions
Each element of Apple’s public messaging is carefully planned and meticulously executed. Apple expends significant resources in designing and implementing all of its public-facing messages and this attention to detail has become synonymous with Apple and has contributed immeasurably to the value of Apple’s brand and reputation. Allowing unaffiliated third parties to publicly perform its content could undermine the efforts – and resources – that Apple expends in ensuring that each public message originating from Apple is of the highest quality and is uniform in style. AltConf’s threatened streaming of Apple’s content would strip Apple of exclusive control over one of the most anticipated events of the year, and could deprive Apple of potential revenue generated from its exclusive rights.