Dupa ani si ani in care clientii Apple au cerut constant ca un Mac cu touchscreen sa fie lansat pe piata, compania Apple ofera din nou explicatii cu privire la un asemenea produs. Mai exact, Phill Schiller, vicepresedintele diviziei de marketing, sustine ca Apple a testat un iMac cu touchscreen, insa a renunta la el deoarece nu oferea o experienta buna.
Compania Apple a testat de-a lungul anilor multiple versiuni de Mac-uri cu ecrane tactile, insa niciuna dintre ele nu a oferit o experienta prea buna pana acum. Avand in vedere ca Apple nu a gasit o metoda eficienta de a implementa un ecran tactil intr-un Mac, a ales sa ofere TouchBar pentru intreaga lume, insa nici aceasta solutie nu este unanim acceptata.
“Our instincts were that it didn’t, but, what the heck, we could be wrong—so our teams worked on that for a number of times over the years. We’ve absolutely come away with the belief that it isn’t the right thing to do. Our instincts were correct.”
Fara o solutie de a oferi ecrane tactile in Mac, Apple a ales sa ofere un Touch Bar si sa se gandeasca la moduri prin care ar putea imbunatati terminalele mobile existente. Apple vrea sa tina experienta de laptop/desktop in mare parte fara interactiune prin atingeri si sa faca terminalele mobile mult mai puternice si mai complexe.
“Watch, iPhone, iPad, Macbook, iMac. They really are all computers. Each one is offering customers something unique and each one is made with a simple form that perhaps is eternal. People in the industry may question them — we don’t, for some very simple reasons.”
Schiller este de parere ca un iMac cu un ecran tactil de 27 inch ar fi complet absurd si desigur ca are dreptate, insa asta nu va linisti utilizatorii care asteapta asa ceva. Touch Bar este o solutie de compromis pentru Apple si cei din Cupertino nu vor face modificari care sa aduca totusi vreo metoda de interactiune tactila cu ecranele Mac-urilor.
“We think of the whole platform. If we were to do Multi-Touch on the screen of the notebook, that wouldn’t be enough — then the desktop wouldn’t work that way. And touch on the desktop, would be a disaster. Can you imagine a 27-inch iMac where you have to reach over the air to try to touch and do things? That becomes absurd.”
