iPad a ramas regina tabletelor in T4 2017, tableta companiei Apple generand vanzari cu doar 1% mai bune decat cele din T4 2016, dar in final asta conteaza mai putin. In T4 2017 tableta iPad a reusit sa ramana in topul tabletelor vandute la nivel global, in timp ce diferenta fata de locul 2 s-a situat la 5.8 milioane de unitati, una uriasa in favoarea Apple.
Amazon este singura companie care s-a putut apropia de cei de la Apple in vanzari, cu 7.7 milioane de unitati vandute, in crestere cu 50.3% fata de T4 2016. Samsung s-a plasat pe pozitia a treia cu 7 milioane de tablete vandute, insa in cazul coreenilor vorbim despre o scadere cu 1 milion de unitati a vanzarilor de tablete, situatia putand compania intr-o pozitie delicata.
Nici Lenovo n-o duce mai bine, fiind plasata pe pozitia a 5-a in top c o scadere procentuala identica cu cea a Samsung, acesti producatori fiind singurii cu scaderi. In baza vanzarilor inregistrate de catre iPad, tableta a insumat 26.6% din piata tabletelor in T4 2017, aceasta inregistrand o scadere cu 7.9% a vanzarilor fata de T4 2016.
“Apple maintained a solid lead in the holiday quarter driving growth both through its lower-priced 9.7-inch iPad as well as its newly refreshed iPad Pro products. While the lower-price iPad has continued to drive a strong consumer upgrade cycle, the shifting focus is to iPad Pro and its potential in the commercial and education segments.”
Tabletele nu mai sunt de mult timp gadget-urile pe care consumatorii le cauta cu faorte mare atentie, vanzarile acestui tip de produse fiind intr-o constanta scadere in ultimii ani. In ciuda acestui lucru, compania Apple a reusit sa isi creasca vanzarile iPad in ultimul an, ceva ce nimeni nu credea posibil in 2015, dar iata ca marketing-ul din Cupertino este foarte bun.
| Vendor | 4Q17 Unit Shipments | 4Q17 Market Share | 4Q16 Unit Shipments | 4Q16 Market Share | Year-Over-Year Growth |
| 1. Apple | 13.2 | 26.6% | 13.1 | 24.3% | 0.6% |
| 2. Amazon.com | 7.7 | 15.6% | 5.2 | 9.6% | 50.3% |
| 3. Samsung | 7.0 | 14.1% | 8.0 | 14.9% | -13.0% |
| 4. Huawei | 3.5 | 7.1% | 3.2 | 5.9% | 11.9% |
| 5. Lenovo | 3.1 | 6.2% | 3.5 | 6.6% | -13.1% |
| Others | 15.1 | 30.4% | 20.8 | 38.7% | -27.7% |
| Total | 49.6 | 100.0% | 53.8 | 100.0% | -7.9% |
This post was last modified on feb. 5, 2018, 8:13 PM 20:13