Vanity Fair ofera cateva detalii interesante despre relatia lui Jony Ive cu Marc Newson, omul cu care a facut echipa pentru a concepe camera Leica M despre care v-am vorbit in acest articol. In 2004 Ive a conceput design-ul iPod U2, unul facut special pentru solistul trupei U2, Bono. Chiar inaintea finalizarii produslui si pregatirii sale pentru distributie, au aparut cateva probleme care i-au motivat pe cei de la Apple sa il trimita pe Ive la Dublin pentru a le discuta cu Bono.
Part of the deal included a special-edition iPod that Bono had requested, manufactured in black with a red dial. (At the time, iPods came only in white.) When the deal seemed like it might founder, Ive was dispatched in person to take the prototype black-red iPod to Bono at his home in Dublin. The two men went drinking in a pub and sorted out the remaining issues in the deal. “Jony makes some of his greatest decisions while having a drink,” Bono said to me over the phone, speaking from his home in France.
Discutiile dintre cei doi au avut loc intr-o seara cand au decis sa petreaca o seara intr-un bar local, Bono afirmand mai tarziu ca Ive ia cele mai bune decizii atunci acnd bea. Desigur ca ei au rezolvat problemele produsului, acesta intrand mai apoi in distributie, iar ceea ce spune Bono ar fi valid inclusiv in ziua de astazi.
