Acum cateva saptamani de zile v-am spus ca achizitia companiei Beats de catre Apple are nevoie de aprobarea Comisiei Europene pentru a fi finalizata, iar astazi ea a venit. Printr-un comunicat de presa publicat in cursul acestei zile, cei de la Comisia Europeana au anuntat in mod public faptul ca isi da acordul pentru cumpararea companiei Beats de catre Apple in schimbul sumei de 3.2 miliarde de dolari.
The European Commission has cleared under the EU Merger Regulation Apple’s acquisition of Beats Electronics and Beats Music. The Commission concluded that the combination of the two businesses did not raise competition concerns because the combined market share of Apple and Beats Electronics is low. In addition, Apple and Beats Electronics are not close competitors because the headphones they sell differ markedly in functionality and design.
In motivarea deciziei, Comisia Europeana a afirmat ca achizitia este posibila deoarece: cota de piata combinata a companiei nu este mare, cele doua companii nu se afla in concurenta directa si pe piata exista destui competitori activi. Mai mult decat atat, desi ambele companii au servicii de streaming multimedia, achizitia nu ar afecta aceasta piata, Apple avand in continuare competitori precum Spotify sau Deezer.
Acestea fiind spuse, acum achizitia poate fi finalizata, Apple preluand inclusiv problemele celor de la Beats.
