Intr-un nou interviu acordat unei publicatii din Europa, presedintele Apple, Tim Cook, readuce in discutie viitoarea mare revolutie pe care compania sa o pregateste. Mai exact, vorbim despre realitatea augmentata, despre care Tim Cook spune ca este la fel de importanta precum smartphone-ul in sine si ca va schimba complet experienta de utilizare a acestor dispozitive.
Pentru a nu stiu cata oara in ultimele luni, Tim Cook aduce in discutie importanta realitatii augmentate si cum oamenii se pot integra cu mediul in care traiesc. Tim Cook este de parere ca realitatea augmentata rezoneaza mult mai bine cu oamenii deoarece ii integreaza mai bine in mediul in care traiesc, in loc sa ii scoata din el, asa cum face realitatea virtuala.
Intr-o foarte mare masura Tim Cook are dreptate, deoarece folosind realitatea augmentata putem vedea lumea in care traim “cu alti ochi” multumita smartphone-urilor. Pana acum realitatea augmentata nu a fost foarte promovata de catre chiar atat de multe companii, insa exista multe aplicatii foarte interesante in baza sa.
“I’m excited about Augmented Reality because unlike Virtual Reality which closes the world out, AR allows individuals to be present in the world but hopefully allows an improvement on what’s happening presently. Most people don’t want to lock themselves out from the world for a long period of time and today you can’t do that because you get sick from it. With AR you can, not be engrossed in something, but have it be a part of your world, of your conversation. That has resonance.”
Realitatea augmentata este atat de importanta pentru compania Apple incat Tim Cook o priveste ca si cum ar fi vorba despre dezvoltarea unui nou iPhone. Tim Cook spune ca iPhone este pentru toata lumea si sustine ca realitatea augmentata are exact aceleasi beneficiu, el fiind de parere ca ea poate imbunatati vietile multor oameni.
“I regard it as a big idea like the smartphone. The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone. I think AR is that big, it’s huge. I get excited because of the things that could be done that could improve a lot of lives. And be entertaining. I view AR like I view the silicon here in my iPhone, it’s not a product per se, it’s a core technology. But there are things to discover before that technology is good enough for the mainstream. I do think there can be a lot of things that really help people out in daily life, real-life things, that’s why I get so excited about it.”
Nimeni nu stie deocamdata ce fel de planuri are compania Apple pentru realitatea augmentata, insa in baza afirmatiilor lui Tim Cook, este clar ca exista functii majore. Tim Cook lauda realitatea augmentata de cateva luni, deci este clar ca viitorul iPhone va avea functii de realitate augmentata, insa ramane sa vedem exact ce vom primi.
