Compania Yankee Group a derulat in ultimele luni un sondaj de opinie in randul detinatorilor de smartphone-uri din Europa care sunt acum in cautarea unui nou telefon. In urma rezultatelor obtinute compania a anuntat ca 40% din persoanele care sunt in cautarea unui smartphone ar cumpara viitorul iPhone 5. Doar 19% dintre acestea ar cumpara un terminal Android, 17% se gandesc la achizitionarea unui terminal BlackBerry si doar 15% au in plan achizitionarea unui terminal Nokia.
Available in July, this new survey offering provides key insights into European mobile user behavior, attitudes and purchase plans. For example, it finds 40 percent of consumers who intend to buy a smartphone as their next mobile device will choose an iPhone. Android-based devices come in second (19 percent), followed by BlackBerry (17 percent) and Nokia (15 percent).
“These findings highlight the continued strength of Apple in the European smartphone market and, in particular, its phenomenal brand appeal,” said Declan Lonergan, research VP at Yankee Group. “The data also highlights the enormous challenges faced by Nokia and RIM to retain mind share and market share in this increasingly dynamic and competitive marketplace.”
Cifrele sunt intr-adevar interesante avand in vedere ca Apple a amanat lansarea unui nou model de iPhone acum si in toamna vor fi extrem de multe persoane dornice sa faca o asemenea achizitie. iPhone 5 va fi cu siguranta smartphone-ul sfarsitului de an mai ales ca vine cu iOS 5 care aduce foarte multe noutati pentru posesorii de iDevices.
