Stim cu totii ca pentru Apple conteaza enorm de mult modul in care brandul este vazut de catre publicul larg si ca echipa de PR a companiei are grija ca orice lucruri negative in legatura cu Apple sa nu ajunga la public. Ei bine daca esti angajat al companiei din Cupertino si spui lucruri rele despre brand pe conturile tale de pe retelele de socializare sau de pe blog vei fi concediat imediat. Acesta este cazul unul angajat al Apple din Marea Britanie care a fost concediat de catre companie dupa ce a spus lucruri negative despre brandul Apple pe contul sau de pe reteaua de socializare FaceBook.
As analyzed on the People Management Web site by attorney Jamie Hamnett of the law firm Addleshaw Goddard LLP, a key element of the tribunal’s decision was that Apple, “made it absolutely plain throughout the induction process that commentary on Apple products, or critical remarks about the brand, were strictly prohibited.” Hammett noted that the tribunal took into account that such comments “would be particularly damaging for Apple as image is so central to its success.” Therefore, “Apple successfully argued that it was justified and proportionate to limit this right (of posting) in order to protect its commercial reputation against potentially damaging posts.
Desigur ca angajatul a contestat decizia celor de la Apple insa din pacate a pierdut si nu isi va relua pozitia in cadrul companiei. Apple isi avertizeaza angajatii ca orice astfel de comportament va duce la concediere deci practic nu vorbim despre un abuz atat timp cat angajatul stia dinainte ce i se va intampla daca nu respecta regulamentul impus de companie.
