Apple are inspaimantator de multa putere, afirmatia surprinzatoare fiind facuta de catre regizorul filmului Steve Jobs, Danny Boyle, acesta prezentand Apple intr-o imagine nu chiar atat de buna pentru lumea intreaga.
Lansarea filmului Steve Jobs produs de catre Universal a pus compania Apple “in garda” ea ducand o campanie de “curatare” a imaginii fostului sau CEO, oferind unei televiziuni din SUA imagini neimaivazute cu Steve Jobs discutand cu angajatii sai inaintea conferintei pentru prezentarea primului model al iPhone.
Apple a dus o lupta serioasa pentru a discredita filmul Steve Jobs si o duce in continuare, aceasta lupta motivandu-l pe regizorul filmului, Danny Boyle sa faca afirmatia de mai sus conform careia compania Apple are inspaimantator de multa putere in intreaga lume.
Danny Boyle sustine ca unele companii precum Apple au atat de multa putere incat ele sperie si unele guverne de pe glob, ele avand o influenta mai mare decat companiile producatoare de petrol sau medicamente. El continua spunand ca artistii ar trebui sa “puna la respect” companiile de acest gen si facand referire directa la Tim Cook afirma ca indiferent daca sunt numiti oportunisti sau nu, ei trebuie sa isi creeze operele in liniste.
These companies are so powerful now that governments are running scared. They have such influence around the world, they’ve replaced petrochemical companies, pharmaceutical companies, they’re bigger than all of them put together and they have tremendous, terrifying power and it’s important that artists and writers are not cowed by them and if that means they’re accused of being opportunistic then so be it.
Separat de atacul impotriva Apple, Danny Boyle sustine ca filmul trebuia sa aiba un cost de productie de doar 25 – 30 de milioane de dolari, insa intentia sa de a filma in San Francisco ar fi crescut cu 8 milioane de dolari costurile totale ale productiei.
In fata refuzului producatorilor de la Sony de a-l lasa sa filmeze in San Francisco, creatorul peliculei a obtinut acordul Universal de a cumpara filmul, iar din cauza unor neintelegeri intre cei de la Sony si scenaristul Aaron Sorkin, intreaga productie a fost mutata la Universal.
Danny wanted to shoot in San Francisco, but shooting in San Francisco added $8 million to the budget, and the movie was only supposed to cost about $25-30 million. The studio was saying, ‘No you can’t shoot in San Francisco. So Scott Rudin said, ‘Give me the movie back for a week, let me shop it around for a week, you have to let us do that.’ And Amy Pascal said ‘I’ll give it to you for a week’. Less than 24 hours later Universal had taken it and at the same time Amy was saying ‘I’ve made a big mistake you can do it in San Francisco.
Alte detalii interesante despre filmul Steve Jobs puteti gasi intr-un interviu acordat de catre Danny Boyle celor de la The Hollywood Reporter.
